Build cross-channel reports with your Walmart Connect data
See Walmart retail media alongside Amazon Ads, Google, and Meta in one platform.
Get a Demo →What Walmart Connect is
Walmart Connect is Walmart's retail media platform, offering Sponsored Products and Display advertising across Walmart.com and in-store. As retail media grows, brands need to compare Walmart against Amazon and their other ad channels. Clarisights connects Walmart Connect data with your full marketing mix.
Reports you can build
Retail Media Comparison
Compare Walmart Connect ROAS against Amazon Ads and Google Shopping. See which retail media platform delivers the best return for each product category.
Total Commerce Dashboard
See all commerce advertising — Walmart, Amazon, Google Shopping, Meta catalog — in one view. Optimize total commerce media spend.
Product-Level Retail Media ROAS
Compare Walmart Connect ROAS against Amazon Ads and Google Shopping at the product level. See which retail media platform drives the best return for each SKU category.
Pairs well with
Brands selling on both Walmart and Amazon need to compare retail media performance. Clarisights shows both alongside direct advertising.
Amazon Ads
Google Ads
Facebook Ads
Shopify
Criteo
Who runs Walmart Connect in Clarisights
CPG & Retail
• CPG brands advertise on Walmart Connect for in-store and online visibility. • In Clarisights, they compare Walmart ROAS against Amazon and Google for each product line.
E-commerce & DTC
• DTC brands expanding to Walmart marketplace track retail media alongside their owned channels for total commerce reporting.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Sales | Currency |
| ROAS | Currency |
| CPC | Currency |
| CTR | Percentage |
| Units Sold | Integer |
| New-to-Brand | Integer |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Product | Text |
| Category | Text |
| GTIN | Text |
| Placement | Text |
| Campaign Type | Text |
Data freshness: Daily sync. Walmart data has 48hr reporting delay.
Switching from another tool?
Clarisights unifies retail media platforms (Walmart, Amazon, Instacart) with normalized metrics. No separate dashboards per platform — one view of total commerce media.
Supermetrics
If you're managing Walmart Connect alongside Amazon Ads in separate dashboards...
Clarisights unifies all retail media platforms. Compare Walmart vs Amazon vs Google Shopping with normalized metrics.
Funnel.io
If you're using Funnel.io to compare Walmart Connect with Amazon Ads data...
Clarisights unifies all retail media data and builds the report on top. One platform, normalized metrics, no spreadsheet work.
Datorama
Frequently asked questions
What Walmart Connect data can I pull?
Sponsored Products and Display data including spend, impressions, clicks, sales, and ROAS. Product and category breakdowns available.
Can I compare Walmart with Amazon Ads?
Yes. Clarisights normalizes both retail media platforms for honest ROAS comparison.
Why track retail media in Clarisights?
Retail media is growing but siloed. Clarisights shows it alongside your other channels for total marketing budget optimization.
How is it set up?
Connect your Walmart Connect account and data flows within 24-48 hours.
See Walmart Connect in Clarisights
Get a 30-min demo. See your real data in our platform.
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