Build cross-channel reports with your X (Twitter) Ads data
See X campaigns alongside Meta, LinkedIn, and 300+ sources in one analytics platform.
Get a Demo →What Twitter/X Ads is
X (formerly Twitter) Ads reaches 500+ million users globally. While smaller than Meta, X is valuable for B2B thought leadership, real-time event marketing, and reaching tech-savvy audiences. Clarisights connects X Ads data with your other social and search channels for unified reporting.
Reports you can build
Social Platform Comparison
Compare X Ads performance against LinkedIn and Meta for B2B audiences. See which platform delivers the best cost-per-engagement and cost-per-lead for professional audiences.
Event & Trend Marketing Dashboard
Track X Ads performance during live events and trending moments alongside other channels. See how real-time marketing on X compares to always-on campaigns on Meta and Google.
Engagement Cost Comparison
Compare cost-per-engagement on X against Meta, TikTok, and LinkedIn. Identify which platform delivers the most cost-efficient audience interaction.
Pairs well with
B2B and media teams run X alongside LinkedIn and Meta. Clarisights normalizes engagement metrics across platforms with very different interaction types.
Facebook Ads
LinkedIn Ads
Google Ads
Google Analytics 4
Who runs Twitter/X Ads in Clarisights
B2B & Technology
• Tech companies use X for thought leadership campaigns targeting developers and decision-makers. • In Clarisights, they compare X engagement costs against LinkedIn for the same B2B audiences.
Media & Entertainment
• Media companies use X for real-time event promotion. • In Clarisights, they combine X event campaign data with Meta and YouTube to measure total campaign reach and engagement.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Engagements | Integer |
| Clicks | Integer |
| Spend | Currency |
| Follows | Integer |
| Retweets | Integer |
| Likes | Integer |
| Replies | Integer |
| CPE | Currency |
| CPC | Currency |
| CPM | Currency |
| Video Views | Integer |
| App Installs | Integer |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Creative | Text |
| Audience | Text |
| Country | Text |
| Device | Text |
| Placement | Text |
| Tweet Type | Text |
Data freshness: Daily sync.
Switching from another tool?
X engagement metrics (retweets, likes, replies) don't map to Meta or LinkedIn equivalents. Clarisights normalizes engagement across platforms.
Supermetrics
If you're manually tracking X Ads performance in the X Ads dashboard...
X engagement metrics (retweets, likes, replies) don't map to Meta or LinkedIn equivalents. Clarisights normalizes engagement across platforms.
Funnel.io
If you're using Funnel.io to unify Twitter/X Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What X Ads data can I pull?
Campaign, ad group, and creative-level data including spend, impressions, engagements, clicks, follows, video views, and app installs. Audience and targeting breakdowns available.
Can I compare X with LinkedIn for B2B campaigns?
Yes. Clarisights normalizes engagement metrics across X and LinkedIn so you can compare cost-per-engagement and cost-per-lead for professional audiences.
Is X Ads still worth tracking?
For B2B, tech, and media companies, X still delivers unique reach. Clarisights shows you the data so you can decide based on performance, not assumptions.
How is it set up?
Authenticate your X Ads account, select campaigns, and data syncs automatically.