Build cross-channel reports with your TikTok Ads data
See TikTok campaigns alongside Meta, Google, and 300+ sources. Compare creative performance across every platform.
Get a Demo →What TikTok Ads is
TikTok Ads is the fastest-growing social advertising platform, reaching over 1 billion monthly active users. It's become a core channel for DTC brands, gaming studios, and app marketers. Known for video-first creative formats, TikTok requires different performance benchmarks than Meta or Google. Clarisights connects via the TikTok Marketing API and normalizes TikTok data alongside all your other channels.
Reports you can build
Cross-Channel Social Performance
Compare TikTok CPMs and engagement rates against Meta and Snapchat in one dashboard. See which social platform delivers the most efficient reach and conversions for your audience.
Creative Format Analysis
Track video completion rates, engagement by format (In-Feed, TopView, Spark Ads), and creative fatigue across TikTok and Meta simultaneously. Identify which creative concepts work across platforms.
Audience & Demographic Performance
Compare TikTok audience segments with Meta and Google audiences. See where Gen Z and millennial targeting performs best across channels.
Pairs well with
TikTok is almost always run alongside Meta. Clarisights normalizes video metrics (ThruPlays vs Video Views vs Completions) so you can compare creative performance across platforms with consistent definitions.
Facebook Ads
Snapchat Ads
Google Ads
Instagram Ads
AppsFlyer
Who runs TikTok Ads in Clarisights
Gaming & Apps
• Mobile gaming studios use TikTok for user acquisition campaigns. • In Clarisights, they combine TikTok install data with AppsFlyer attribution and Facebook campaigns to see true CPI and ROAS across all UA channels.
E-commerce & DTC
• DTC brands use TikTok for top-of-funnel awareness and product discovery. • In Clarisights, they combine TikTok spend with Shopify revenue to see how TikTok-driven awareness converts into purchases across the full funnel.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPC | Currency |
| CPM | Currency |
| CTR | Percentage |
| Video Views | Integer |
| 6s Video Views | Integer |
| Video Completion Rate | Percentage |
| Reach | Integer |
| Frequency | Float |
| Conversion Value | Currency |
| ROAS | Currency |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Ad | Text |
| Country | Text |
| OS | Text |
| Placement | Text |
| Creative Type | Text |
| Objective | Text |
| Audience | Text |
| Age | Text |
| Gender | Text |
Data freshness: Every 6 hours. Near real-time available.
Switching from another tool?
TikTok metrics don't map 1:1 to Facebook metrics. Clarisights handles the normalization — video views, engagement rates, and conversion definitions are standardized so you can compare platforms honestly.
Supermetrics
If you're manually exporting TikTok data to spreadsheets or trying to compare it with Facebook in separate dashboards...
TikTok metrics don't map 1:1 to Facebook metrics. Clarisights handles the normalization — video views, engagement rates, and conversion definitions are standardized so you can compare platforms honestly.
Funnel.io
If you're using Funnel.io to unify TikTok Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What TikTok Ads data can I pull into Clarisights?
All data available through the TikTok Marketing API — campaign, ad group, and ad-level performance including spend, impressions, video views, completion rates, conversions, and audience demographics.
Can I compare TikTok and Facebook performance in one report?
Yes — and this is where Clarisights shines. TikTok and Facebook measure video engagement differently. Clarisights normalizes these metrics so you get an honest cross-platform comparison without manual data manipulation.
Why not just use TikTok Ads Manager?
TikTok Ads Manager only shows TikTok data. If you run campaigns across multiple platforms, you need a unified view. Clarisights combines TikTok with Meta, Google, Snapchat, and everything else — with normalized metrics.
How long does setup take?
Minutes. Authenticate your TikTok Ads account, select advertiser IDs, and data syncs automatically. No engineering resources required.