Build cross-channel reports with your Trade Desk data
See programmatic campaigns alongside search, social, and 300+ sources. One reporting layer for your entire media mix.
Get a Demo →What The Trade Desk is
The Trade Desk is the leading independent demand-side platform for programmatic advertising. Unlike DV360 (Google's DSP), The Trade Desk is platform-agnostic, operating across display, video, CTV, audio, and digital out-of-home. Used by enterprise advertisers and agencies for premium programmatic buying. Clarisights connects via The Trade Desk API to unify programmatic data with direct-buy channels.
Reports you can build
Programmatic vs Direct-Buy Comparison
Compare Trade Desk programmatic performance against Meta, Google, and TikTok direct buys. See whether programmatic or direct buying delivers better outcomes for each audience segment.
CTV & Video Performance Across Channels
Track Connected TV and video ad performance from The Trade Desk alongside YouTube, Meta video, and TikTok. Compare cost-per-completed-view across all video inventory sources.
Audience Segment ROI Dashboard
Measure which Trade Desk audience segments drive the best conversion rates. Compare segment performance against Meta's interest targeting and Google's in-market audiences.
Pairs well with
Enterprise teams often run both The Trade Desk and DV360, plus direct social. Clarisights is the only place to compare all three buying methods in one view.
DV360
Facebook Ads
Google Ads
Campaign Manager 360
Google Analytics 4
Who runs The Trade Desk in Clarisights
E-commerce & Retail
• E-commerce teams use The Trade Desk for retargeting and prospecting across premium inventory. • In Clarisights, they see programmatic ROAS alongside Google Shopping and Meta catalog performance to allocate budget to the highest-returning channels.
Entertainment & Media
• Media companies use The Trade Desk for CTV campaigns targeting cord-cutters. • In Clarisights, they combine CTV data with YouTube and social video to see which screens drive the most efficient audience reach.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPM | Currency |
| CPC | Currency |
| CTR | Percentage |
| Video Completions | Integer |
| VCR | Percentage |
| Reach | Integer |
| Viewable Impressions | Integer |
| ROAS | Currency |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Creative | Text |
| Exchange | Text |
| Deal | Text |
| Audience Segment | Text |
| Device | Text |
| Country | Text |
| Inventory Type (Display/Video/CTV/Audio) | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights unifies programmatic data from both Trade Desk and DV360 alongside your search and social channels. One reporting layer instead of three.
Supermetrics
If you're managing Trade Desk alongside DV360 and direct social in separate reporting systems...
Clarisights unifies programmatic data from both Trade Desk and DV360 alongside your search and social channels. One reporting layer instead of three.
Funnel.io
If you're using Funnel.io to unify The Trade Desk data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Trade Desk data can I pull?
Campaign, ad group, and creative-level data including spend, impressions, clicks, conversions, video completions, audience segment performance, and exchange-level breakdowns.
Can I compare Trade Desk with DV360?
Yes. Clarisights normalizes both DSPs into the same view so you can compare CPMs, conversion rates, and ROAS between The Trade Desk and DV360 — alongside your search and social channels.
How is this different from The Trade Desk's native reporting?
TTD reporting shows programmatic only. Clarisights adds your search, social, and web analytics data to give you the full media mix picture.
How long does setup take?
Authenticate your Trade Desk account and configure which advertisers to sync. Data typically flows within 24 hours.