Build cross-channel reports with your Taboola native advertising data
See Taboola content discovery alongside search, social, and 300+ sources in one platform.
Get a Demo →What Taboola is
Taboola is the world's largest content discovery platform, serving over 500 billion recommendations monthly across premium publisher sites. It powers native advertising for content promotion, lead generation, and e-commerce. Clarisights connects Taboola alongside your search and social channels for complete content distribution reporting.
Reports you can build
Content Distribution Performance
Compare Taboola native ad performance against Meta, Google Display, and Outbrain. See which content distribution channel drives the lowest cost-per-engagement and highest conversion rates.
Publisher Performance Dashboard
Track Taboola performance by publisher site and placement. See which publishers drive quality traffic compared to social media and search channels.
Cross-Channel Content Promotion
See Taboola alongside LinkedIn, Meta, and Google for content promotion campaigns. Compare cost-per-click and conversion rates across all distribution channels.
Pairs well with
Content marketers run Taboola alongside Meta and Google Display for distribution. Clarisights shows all content promotion channels in one view.
Outbrain
Facebook Ads
Google Ads
Google Analytics 4
Who runs Taboola in Clarisights
Media & Publishing
• Publishers use Taboola for audience development. • In Clarisights, they compare Taboola's cost-per-reader against social media and search to optimize subscriber acquisition.
E-commerce & DTC
• E-commerce brands use Taboola for content-driven commerce. • In Clarisights, they track Taboola's product recommendation performance alongside Google Shopping and Meta catalog ads.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPC | Currency |
| CPM | Currency |
| CTR | Percentage |
| VCR | Percentage |
| Viewable Impressions | Integer |
| Conversion Value | Currency |
Dimensions
| Campaign | Text |
| Site | Text |
| Placement | Text |
| Creative | Text |
| Country | Text |
| Device | Text |
| OS | Text |
| Platform | Text |
| Publisher Category | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights pulls Taboola into the same view as Meta, Google, and all your other channels. Compare native advertising against direct-response channels with normalized metrics.
Supermetrics
If you're managing Taboola in its own dashboard alongside separate tools for social and search...
Clarisights pulls Taboola into the same view as Meta, Google, and all your other channels. Compare native advertising against direct-response channels with normalized metrics.
Funnel.io
If you're using Funnel.io to unify Taboola data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Taboola data can I pull?
Campaign, site, and creative-level data including spend, impressions, clicks, conversions, and publisher-level breakdowns.
Can I compare Taboola with social ads?
Yes. Clarisights normalizes Taboola alongside Meta, Google, and other channels so you can compare content discovery against social and search advertising.
Why not just use Taboola's dashboard?
Taboola's dashboard only shows native. Clarisights gives you the full picture across all channels.
How is it set up?
Authenticate your Taboola account and data syncs automatically.