Build cross-channel reports with your Snapchat Ads data
See Snapchat campaigns alongside Meta, TikTok, Google, and 300+ sources in one analytics platform.
Get a Demo →What Snapchat Ads is
Snapchat Ads reaches over 750 million monthly active users, skewing toward Gen Z and younger millennials. With unique ad formats (AR Lenses, Story Ads, Spotlight), Snapchat requires separate performance benchmarks from Meta and TikTok. Clarisights connects via the Snapchat Marketing API and normalizes Snapchat's unique metrics alongside all other social channels.
Reports you can build
Cross-Platform Social Comparison
Compare Snapchat CPMs and engagement against TikTok and Instagram in one view. See which platform delivers the best reach and conversion efficiency for your target Gen Z audience.
AR & Interactive Format Performance
Track Snapchat AR Lens engagement, Story Ad completion rates, and Spotlight performance. Compare interactive format metrics against standard video ads on other platforms.
Youth Audience Acquisition Dashboard
See Snapchat's Gen Z reach alongside TikTok and Instagram for the same demographic. Compare which platform drives the most cost-efficient awareness and conversions for younger audiences.
Pairs well with
Snapchat is typically part of a social advertising mix with Meta and TikTok. Clarisights normalizes video and engagement metrics across platforms with different measurement standards.
Facebook Ads
TikTok Ads
Instagram Ads
Pinterest Ads
AppsFlyer
Who runs Snapchat Ads in Clarisights
E-commerce & DTC
• DTC brands targeting younger audiences use Snapchat for product discovery. • In Clarisights, they combine Snapchat awareness metrics with Meta and TikTok conversion data to see how Snapchat's top-of-funnel reach translates to sales across the full funnel.
Gaming & Apps
• Gaming studios run Snapchat install campaigns alongside Meta and TikTok UA. • In Clarisights, they combine Snapchat with AppsFlyer attribution to see true CPI across all social channels.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Swipe-Ups | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPM | Currency |
| eCPSU | Currency |
| Video Views | Integer |
| Completion Rate | Percentage |
| Reach | Integer |
| Frequency | Float |
| Installs | Integer |
| Purchases | Integer |
Dimensions
| Campaign | Text |
| Ad Squad | Text |
| Ad | Text |
| Country | Text |
| OS | Text |
| Age | Text |
| Gender | Text |
| Placement | Text |
| Creative Type | Text |
| Interest Category | Text |
Data freshness: Every 6 hours.
Switching from another tool?
Snapchat metrics (Swipe-Ups, Story Views) don't map to Facebook or TikTok equivalents. Clarisights normalizes these so you get honest cross-platform comparisons.
Supermetrics
If you're manually pulling Snapchat data into spreadsheets to compare with Meta and TikTok...
Snapchat metrics (Swipe-Ups, Story Views) don't map to Facebook or TikTok equivalents. Clarisights normalizes these so you get honest cross-platform comparisons.
Funnel.io
If you're using Funnel.io to unify Snapchat Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Snapchat Ads data can I pull?
All data from the Snapchat Marketing API — campaign, ad squad, and ad-level performance including spend, swipe-ups, impressions, video views, completion rates, conversions, and audience demographics.
Can I compare Snapchat with TikTok and Instagram?
Yes. Clarisights normalizes Snapchat's unique metrics (Swipe-Ups, Story completions) alongside TikTok and Instagram equivalents so you can make honest cross-platform comparisons.
Why not just use Snapchat Ads Manager?
Snapchat Ads Manager only shows Snapchat data. Most teams run Snap alongside 3-5 other social platforms. Clarisights gives you the unified view.
How quickly is it set up?
Minutes. Authenticate your Snapchat account, select your ad accounts, and data flows automatically.