Connect Segment customer data with your marketing channels
See CDP customer events alongside ad spend. Unified customer journey reporting.
Get a Demo →What Segment is
Segment is a leading Customer Data Platform (CDP) that collects and routes customer events across tools. Clarisights connects Segment event data with ad platform spend to understand how marketing drives customer behavior across the full journey.
Reports you can build
Customer Journey Dashboard
See Segment customer events alongside the ad campaigns that drove each user. Trace the path from ad click to product usage.
Event-Based Attribution
Connect Segment track/identify events with ad platform data for event-based marketing attribution beyond simple conversion counting.
Funnel Step Attribution
See drop-off rates at each tracked Segment event step alongside the ad channel that sourced the user. Find where acquisition channels leak users in the product funnel.
Pairs well with
Companies using Segment have rich event data. Clarisights adds the marketing spend layer for true cost-per-event analysis.
Facebook Ads
Google Ads
Google Analytics 4
HubSpot
Braze
Who runs Segment in Clarisights
SaaS & Technology
• SaaS companies track product events in Segment. • In Clarisights, they connect activation events to marketing channels for true cost-per-activated-user.
E-commerce & DTC
• E-commerce companies use Segment to unify customer data. • In Clarisights, they see customer events alongside acquisition costs for lifecycle economics.
Metrics & dimensions
Metrics
| Events | Integer |
| Users | Integer |
| Sessions | Integer |
| Identifies | Integer |
| Page Views | Integer |
| Custom Events | Integer |
Dimensions
| Event Name | Text |
| User ID | Text |
| Source | Text |
| Medium | Text |
| Campaign | Text |
| Properties | Text |
Data freshness: Near real-time for events.
Switching from another tool?
Clarisights connects Segment events with marketing spend directly. No custom warehouse work, no manual joins — just cost-per-event analytics out of the box.
Supermetrics
If you're trying to connect Segment events with marketing spend manually...
Clarisights joins Segment event data with ad platform spend automatically.
Funnel.io
If you're using Funnel.io to combine Segment event data with ad spend...
Clarisights joins CDP event data with ad platform spend and delivers the reporting layer on top.
Datorama
Frequently asked questions
What Segment data does Clarisights pull?
Track and identify events, page views, and custom events with all associated properties. User-level and event-level data available.
How does it work with Segment?
Clarisights connects to Segment as a destination, receiving customer events that are then joined with ad platform spend data.
Why connect Segment to Clarisights?
Segment has the customer behavior data. Clarisights has the marketing spend data. Together, you get cost-per-behavior analysis.
How is it set up?
Add Clarisights as a Segment destination and events flow automatically.