Clarisights
Integrations/Email & Marketing Automation/Salesforce Marketing Cloud
Salesforce Marketing Cloud

Connect Salesforce Marketing Cloud with your paid channels

See SFMC email, SMS, and journey data alongside ad spend from all channels.

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About

What Salesforce Marketing Cloud is

Salesforce Marketing Cloud (SFMC) is an enterprise marketing automation platform for email, SMS, push, social, and journey orchestration. Clarisights connects SFMC campaign data with ad platform spend for complete enterprise marketing reporting.

Reports

Reports you can build

Email + Paid Channel Dashboard

See SFMC email campaign performance alongside Meta, Google, and LinkedIn ad spend. Understand how email retention complements paid acquisition.

Journey Performance Report

Track SFMC journey completion rates alongside the ad campaigns that drove initial acquisition. See full lifecycle economics.

Journey Completion Attribution

Trace SFMC journey completions back to the acquisition channels that sourced each user. See cost-per-journey-completion by ad channel for full lifecycle economics.

Cross-channel

Pairs well with

Enterprise teams on Salesforce run SFMC for CRM marketing. Clarisights connects it with paid channels for complete reporting.

  • Facebook Ads
  • Google Ads
  • LinkedIn Ads
  • Salesforce
  • Google Analytics 4
Industries

Who runs Salesforce Marketing Cloud in Clarisights

Enterprise & Financial Services

• Enterprise teams use SFMC for regulatory-compliant marketing. • In Clarisights, they see SFMC alongside paid channels for total marketing attribution.

Retail & E-commerce

• Retailers use SFMC for loyalty and CRM campaigns. • In Clarisights, they compare CRM-driven revenue with paid acquisition to optimize total marketing spend.

Schema

Metrics & dimensions

Metrics

Emails SentInteger
OpensInteger
ClicksInteger
BouncesInteger
UnsubscribesInteger
ConversionsInteger
SMS SentInteger
Journey CompletionsInteger

Dimensions

JourneyText
CampaignText
EmailText
SegmentText
Business UnitText
ChannelText

Data freshness: Daily sync.

Migrating

Switching from another tool?

Clarisights integrates with SFMC natively alongside ad platforms. Email, SMS, journey, and paid spend in one reporting layer — without custom ETL.

Supermetrics

If you're running SFMC alongside paid channels in separate reporting systems...

Clarisights unifies SFMC with your paid channels. See email, SMS, and paid performance in one view.

Funnel.io

If you're using Funnel.io to connect SFMC with ad platform spend...

Clarisights connects SFMC with paid channels directly, with enterprise reporting on top.

Datorama

FAQ

Frequently asked questions

What SFMC data does Clarisights pull?

Email, SMS, and journey data including sends, opens, clicks, conversions, and journey completion rates.

Can I see SFMC alongside paid ads?

Yes. Clarisights shows SFMC retention alongside paid acquisition for complete lifecycle reporting.

Why not just use SFMC's analytics?

SFMC shows owned channel data only. Clarisights adds paid channel spend for total marketing ROI.

How complex is setup?

Enterprise setup typically takes 1-2 weeks with CS support.

See Salesforce Marketing Cloud in Clarisights

Get a 30-min demo. See your real data in our platform.

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