Connect Salesforce pipeline data with your marketing channels
See which ad channels drive opportunities and revenue. Connect marketing spend to CRM outcomes.
Get a Demo →What Salesforce is
Salesforce is the world's largest CRM platform, used by enterprise sales and marketing teams. Clarisights connects Salesforce pipeline data with ad spend from all channels to show true marketing-sourced revenue and cost-per-opportunity.
Reports you can build
Marketing-Sourced Pipeline
See which ad channels generate the most Salesforce opportunities. Connect LinkedIn, Google, and Meta spend to opportunity creation for true marketing ROI.
Revenue Attribution
Trace closed-won revenue in Salesforce back to the marketing channels that sourced the lead. Calculate true marketing-attributed revenue.
Sales Velocity by Channel
Measure deal velocity — time from MQL to closed-won — broken out by originating ad channel. Identify which channels produce the fastest-moving pipeline, not just the biggest.
Pairs well with
Enterprise B2B teams use Salesforce for pipeline. Clarisights connects ad spend to CRM outcomes for true marketing attribution.
Google Ads
LinkedIn Ads
Facebook Ads
Microsoft Ads
Google Analytics 4
Who runs Salesforce in Clarisights
Enterprise B2B
• Enterprise teams use Salesforce for complex deal cycles. • In Clarisights, they attribute multi-million-dollar deals back to the marketing channels that sourced them.
SaaS & Technology
• SaaS companies track MQLs, SQLs, and pipeline in Salesforce. • In Clarisights, they see which ad channels drive not just leads but actual pipeline velocity.
Metrics & dimensions
Metrics
| Leads | Integer |
| Contacts | Integer |
| Opportunities | Integer |
| Pipeline Value | Currency |
| Closed-Won Revenue | Currency |
| Deal Stage | Text |
| Lead Source | Text |
| Campaign Influence | Text |
Dimensions
| Account | Text |
| Contact | Text |
| Opportunity Owner | Text |
| Stage | Text |
| Industry | Text |
| Company Size | Text |
| Lead Source | Text |
| Campaign | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights unifies CRM pipeline with ad spend so you see cost-per-opportunity and marketing-sourced revenue in one view. No custom integration work, no stale spreadsheets.
Supermetrics
If you're manually attributing Salesforce deals to marketing channels...
Clarisights automates the connection between ad spend and CRM outcomes. See cost-per-opportunity by channel without manual tagging.
Funnel.io
If you're using Funnel.io to connect Salesforce CRM with ad platform spend...
Clarisights connects ad spend to Salesforce pipeline AND provides the reporting layer on top. No custom dashboards to maintain.
Datorama
Frequently asked questions
What Salesforce data does Clarisights pull?
Lead, contact, opportunity, and campaign data including deal stages, revenue, lead source, and campaign influence. Standard and custom objects supported.
Can I attribute deals to specific ad campaigns?
Yes. Clarisights connects ad platform campaigns to Salesforce opportunities using UTM parameters and campaign identifiers.
Why not just use Salesforce's B2BMA?
Salesforce's native marketing analytics is limited to a few ad platforms. Clarisights connects 300+ sources and normalizes everything for true cross-channel attribution.
How complex is the setup?
Enterprise setup typically takes 1-2 weeks. Your CS team helps configure the CRM object mapping and attribution rules.