Build cross-channel reports with your Roku advertising data
See CTV campaigns alongside digital video, social, and search in one platform.
Get a Demo →What Roku Ads is
Roku is a leading CTV advertising platform reaching cord-cutters and streaming audiences. As TV budgets shift to CTV, teams need to compare Roku against YouTube, Meta video, and programmatic. Clarisights connects Roku CTV data with your other video and performance channels.
Reports you can build
CTV vs Digital Video Comparison
Compare Roku CTV performance against YouTube, Meta Video, and TikTok. See which video channel delivers the best reach and cost-per-completed-view.
Cross-Screen Reach Dashboard
Track total video reach across CTV (Roku), social video (Meta, TikTok), and pre-roll (DV360). See unique reach across all screens.
CTV Reach & Frequency Analysis
Compare Roku CTV reach and frequency against YouTube, Meta Video, and DV360 CTV. See unique cross-screen reach and cost-per-completed-view across all video inventory.
Pairs well with
CTV is part of a broader video strategy. Clarisights shows Roku alongside all digital video channels for total video performance reporting.
Facebook Ads
Google Ads
DV360
The Trade Desk
TikTok Ads
Who runs Roku Ads in Clarisights
Entertainment & Media
• Media companies use Roku for premium CTV placements. • In Clarisights, they compare CTV reach and frequency against social video for complete audience measurement.
E-commerce & DTC
• DTC brands experimenting with CTV use Roku. • In Clarisights, they see CTV awareness campaigns alongside Google Search and Meta conversion campaigns for full-funnel reporting.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Reach | Integer |
| Frequency | Float |
| Video Completions | Integer |
| VCR | Percentage |
| Spend | Currency |
| CPM | Currency |
| CPCV | Currency |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Creative | Text |
| Country | Text |
| Device | Text |
| Content Genre | Text |
| Audience Segment | Text |
Data freshness: Daily sync. Roku data can have 24-48hr delay.
Switching from another tool?
Clarisights reconciles CTV and digital video in a single reporting layer. Compare Roku CPMs against YouTube and Meta video without manual spreadsheet joins.
Supermetrics
If you're managing Roku CTV budgets separately from digital...
Clarisights brings CTV into the same reporting layer as search and social. Compare CPMs and reach across all channels.
Funnel.io
If you're using Funnel.io to bridge CTV and digital video data...
Clarisights brings CTV into the same reporting layer as search and social — with normalized reach and frequency metrics.
Datorama
Frequently asked questions
What Roku data can I pull?
Campaign-level data including impressions, reach, frequency, video completions, and spend.
Can I compare Roku with YouTube and Meta video?
Yes. Clarisights normalizes video metrics across CTV and digital channels for honest cross-platform comparison.
Why track CTV in the same platform as digital?
As TV budgets shift to CTV, you need to compare CTV reach and efficiency against digital. Clarisights gives you that unified view.
How is it set up?
Connect your Roku OneView account and data flows automatically.