Build cross-channel reports with your Outbrain native advertising data
See Outbrain content recommendations alongside search, social, and 300+ sources.
Get a Demo →What Outbrain is
Outbrain is a leading content discovery platform, powering native advertising across premium publisher sites globally. It competes with Taboola in the content recommendation space. Clarisights connects Outbrain data alongside your other paid channels for complete content distribution reporting.
Reports you can build
Native Advertising Comparison
Compare Outbrain performance against Taboola, Google Display, and Meta. See which content distribution channel delivers the best engagement and conversion rates.
Publisher Quality Dashboard
Track Outbrain performance by publisher and placement quality. Compare premium publisher traffic quality against social media and search traffic.
Content Promotion ROI
See total content promotion spend and performance across Outbrain, Taboola, Meta, and LinkedIn. Calculate true cost-per-qualified-visit across all distribution channels.
Pairs well with
Content marketers often run both Outbrain and Taboola. Clarisights shows both native platforms alongside social and search for complete distribution reporting.
Taboola
Facebook Ads
Google Ads
Google Analytics 4
Who runs Outbrain in Clarisights
Media & Publishing
• Publishers use Outbrain for audience recirculation and growth. • In Clarisights, they see Outbrain alongside Taboola and social referral traffic to optimize total audience acquisition.
Financial Services
• Financial services companies use Outbrain for content-driven lead generation on premium publisher sites. • In Clarisights, they compare native lead quality against search and LinkedIn.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPC | Currency |
| CPM | Currency |
| CTR | Percentage |
| Conversion Rate | Percentage |
| Conversion Value | Currency |
Dimensions
| Campaign | Text |
| Section | Text |
| Publisher | Text |
| Creative | Text |
| Country | Text |
| Device | Text |
| OS | Text |
| Platform | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights shows both native platforms alongside all your other channels. Compare Outbrain vs Taboola and both against social and search.
Supermetrics
If you're running Outbrain alongside Taboola and checking two separate dashboards...
Clarisights shows both native platforms alongside all your other channels. Compare Outbrain vs Taboola and both against social and search.
Funnel.io
If you're using Funnel.io to unify Outbrain data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Outbrain data can I pull?
Campaign, section, and creative-level data including spend, impressions, clicks, conversions, and publisher-level breakdowns.
Can I compare Outbrain with Taboola?
Yes. Clarisights shows both native platforms side by side with normalized metrics so you can compare performance and allocate budget between them.
Why track Outbrain in Clarisights?
To see native advertising in the context of your full marketing mix. Compare Outbrain's cost-per-conversion against social and search channels.
How quickly does it set up?
Authenticate your Outbrain account and data flows automatically.