Connect Mixpanel product data with your marketing channels
See product engagement alongside acquisition costs. Which channels drive users who actually use your product?
Get a Demo →What Mixpanel is
Mixpanel is a leading product analytics platform tracking user behavior, funnels, and retention. Clarisights connects Mixpanel with ad platform spend so you can see which marketing channels drive users who activate and retain — not just sign up.
Reports you can build
Acquisition-to-Activation Dashboard
See which ad channels drive users who complete key product milestones (first action, onboarding, activation). Compare cost-per-activated-user across channels.
Channel Quality Report
Connect Mixpanel retention cohorts with acquisition source. See which channels produce users with the best 30-day retention.
Cost-per-Activated-User by Channel
Connect Mixpanel activation events with acquisition spend to see which channels drive users who actually activate. Compare cost-per-activated-user across all acquisition sources.
Pairs well with
SaaS and app companies track product usage in Mixpanel and spend on ads. Clarisights connects both for true acquisition quality analysis.
Facebook Ads
Google Ads
Google Analytics 4
AppsFlyer
LinkedIn Ads
Who runs Mixpanel in Clarisights
SaaS & Technology
• SaaS companies track feature adoption in Mixpanel. • In Clarisights, they see which ad channels drive users who actually activate — not just sign up and churn.
Mobile Apps
• App teams track user engagement in Mixpanel. • In Clarisights, they connect engagement data with UA spend for cost-per-engaged-user by channel.
Metrics & dimensions
Metrics
| Events | Integer |
| Users | Integer |
| Funnels | Integer |
| Retention | Integer |
| Cohorts | Integer |
| Flows | Integer |
| Sessions | Integer |
Dimensions
| Event | Text |
| Property | Text |
| Cohort | Text |
| User Segment | Text |
| Source | Text |
| Campaign | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights joins Mixpanel event data with ad platform spend automatically. See cost-per-activated-user across channels — without custom warehouse work.
Supermetrics
If you're trying to connect Mixpanel funnels with marketing spend manually...
Clarisights joins Mixpanel event data with ad platform spend automatically.
Funnel.io
If you're using Funnel.io to pull Mixpanel events alongside marketing spend...
Clarisights connects product analytics with ad spend directly, with reporting on top.
Datorama
Frequently asked questions
What Mixpanel data does Clarisights pull?
Event data, funnel completion rates, retention cohorts, and user properties. Custom events and computed properties supported.
Can I see which ad channels drive the best product engagement?
Yes. Clarisights joins Mixpanel events with ad source data for cost-per-activated-user analysis.
Why connect product analytics to marketing?
Because sign-ups aren't the goal — engaged users are. Clarisights shows which channels drive users who actually use your product.
How is it set up?
Connect via Mixpanel API and event data syncs daily.