Build cross-channel reports with your Microsoft Ads data
See Bing Search and Shopping alongside Google Ads, Meta, and 300+ sources in one analytics platform.
Get a Demo →What Microsoft Ads is
Microsoft Advertising (formerly Bing Ads) runs search ads on Bing, Yahoo, and the Microsoft Audience Network. While smaller than Google, it reaches 30%+ of US desktop search traffic and often delivers lower CPCs. Most search teams run Microsoft Ads alongside Google Ads. Clarisights connects both search engines in one reporting layer with normalized metrics.
Reports you can build
Search Engine Comparison Dashboard
Compare Microsoft Ads performance against Google Ads across Search, Shopping, and Audience Network. See which search engine delivers better CPC, CPA, and ROAS for each keyword category.
Cross-Channel Budget Allocation
See Microsoft Ads alongside Google, Meta, and all other channels. Identify whether shifting budget from Google to Bing yields better marginal returns for specific keyword themes.
Audience Network vs Display
Compare Microsoft Audience Network performance against Google Display Network and Meta's Audience Network. See which display channel delivers the best reach for your budget.
Pairs well with
Microsoft Ads is almost always run alongside Google Ads. Clarisights makes it easy to compare both search engines in one view and optimize budget allocation between them.
Google Ads
Facebook Ads
Google Analytics 4
LinkedIn Ads
Who runs Microsoft Ads in Clarisights
E-commerce & Retail
• E-commerce teams run Microsoft Shopping alongside Google Shopping. • In Clarisights, they compare product-level performance across both shopping platforms to identify where each product gets the best ROAS.
B2B & Enterprise
• B2B teams target Microsoft's professional audience on LinkedIn and Bing together. • In Clarisights, they combine Microsoft Ads with LinkedIn Ads for a complete Microsoft ecosystem view alongside Google.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPC | Currency |
| CPM | Currency |
| CTR | Percentage |
| Conversion Rate | Percentage |
| ROAS | Currency |
| Impression Share | Percentage |
| Quality Score | Integer |
| Revenue | Currency |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Keyword | Text |
| Match Type | Text |
| Search Term | Text |
| Device | Text |
| Location | Text |
| Network | Text |
| Ad Type | Text |
Data freshness: Every 6 hours.
Switching from another tool?
Most teams spend 10x on Google but forget to properly track Microsoft Ads performance. Clarisights normalizes both in one view so you can make data-driven budget allocation decisions.
Supermetrics
If you're managing Microsoft Ads and Google Ads in separate dashboards...
Most teams spend 10x on Google but forget to properly track Microsoft Ads performance. Clarisights normalizes both in one view so you can make data-driven budget allocation decisions.
Funnel.io
If you're using Funnel.io to unify Microsoft Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Microsoft Ads data can I pull?
Campaign, ad group, keyword, and ad-level data across Search, Shopping, and Audience Network including spend, impressions, clicks, conversions, impression share, and quality scores.
Can I compare Microsoft Ads with Google Ads side by side?
Yes — that's one of the most common use cases. Clarisights normalizes both search engines so you can compare CPCs, CPAs, and ROAS by keyword theme across Google and Bing.
Is it worth tracking Microsoft Ads separately?
Microsoft reaches 30%+ of US desktop search and often has 20-40% lower CPCs than Google for the same keywords. Clarisights makes it easy to see whether Bing deserves more budget.
How quickly is it set up?
Authenticate your Microsoft Advertising account, select campaigns, and data syncs within minutes.