Connect Marketo lead data with your paid channels
See Marketo leads and programs alongside ad spend from Google, LinkedIn, and all channels.
Get a Demo →What Marketo is
Marketo (Adobe) is a leading B2B marketing automation platform for lead management, email marketing, and revenue attribution. Clarisights connects Marketo with ad platform spend so B2B teams can trace leads from ad click through to pipeline.
Reports you can build
Lead Source Attribution
See which ad channels generate the most Marketo MQLs. Connect Google, LinkedIn, and Meta spend to Marketo lead scoring and program success.
Program ROI Report
Track Marketo program costs alongside ad channel spend for total marketing investment analysis. See true cost-per-MQL by program and channel.
Cost-per-MQL by Channel
Calculate true cost-per-MQL by ad channel using Marketo lead score and program data. See which marketing spend produces the highest-quality leads that actually convert.
Pairs well with
B2B teams use Marketo for lead management and ads for demand gen. Clarisights connects both for true attribution.
Google Ads
LinkedIn Ads
Facebook Ads
Microsoft Ads
Google Analytics 4
Who runs Marketo in Clarisights
B2B Enterprise
• Enterprise B2B teams use Marketo for lead nurturing. • In Clarisights, they connect ad spend with Marketo lead scores for cost-per-qualified-lead by channel.
SaaS & Technology
• SaaS companies track MQLs in Marketo. • In Clarisights, they see which ad channels drive leads that actually convert to pipeline.
Metrics & dimensions
Metrics
| Leads | Integer |
| MQLs | Integer |
| Programs | Integer |
| Program Success | Integer |
| Email Opens | Integer |
| Clicks | Integer |
| Form Fills | Integer |
| Lead Score Changes | Float |
Dimensions
| Program | Text |
| Channel | Text |
| Lead Source | Text |
| Campaign | Text |
| Status | Text |
| Score Range | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights automates the Marketo-to-ad-platform attribution. See cost-per-MQL by channel in one report — no spreadsheet matching, no stale data.
Supermetrics
If you're manually matching Marketo leads to ad campaigns...
Clarisights automates the connection. See ad spend alongside Marketo lead data for true attribution.
Funnel.io
If you're using Funnel.io to combine Marketo leads with ad platform spend...
Clarisights joins Marketo with your ad data and layers B2B reporting on top. No custom attribution spreadsheets.
Datorama
Frequently asked questions
What Marketo data does Clarisights pull?
Lead, program, and email data including lead scores, program success, email engagement, and form submissions.
Can I see Marketo leads by ad channel?
Yes. Clarisights connects ad campaigns to Marketo leads for cost-per-MQL by channel.
Why not use Marketo's Revenue Cycle Analytics?
RCA shows Marketo data only. Clarisights adds the ad spend layer from all channels.
How is it set up?
Connect via Marketo API and data syncs daily.