Connect Klaviyo email data with your paid channels
See email and SMS marketing performance alongside Meta, Google, and all paid channels. Complete e-commerce marketing view.
Get a Demo →What Klaviyo is
Klaviyo is the leading email and SMS marketing platform for e-commerce, powering flows and campaigns for DTC brands. But email doesn't exist in isolation — it works alongside paid acquisition. Clarisights connects Klaviyo performance with ad platform data so you see the complete marketing picture.
Reports you can build
Full-Funnel E-Commerce Dashboard
See Klaviyo email and SMS revenue alongside Meta, Google, and TikTok ad spend. Understand how paid acquisition feeds email flows and calculate true blended CAC.
Email vs Paid Acquisition Economics
Compare Klaviyo email revenue (flows + campaigns) against paid channel revenue. See which marketing dollars drive the highest ROI across retention and acquisition.
Campaign Coordination Report
Track how paid campaign launches affect email engagement. See if a Meta campaign drives email sign-ups that convert via Klaviyo flows.
Pairs well with
DTC brands run Klaviyo for retention alongside paid channels for acquisition. Clarisights shows both sides of the marketing equation in one view.
Facebook Ads
Google Ads
Shopify
TikTok Ads
Pinterest Ads
Who runs Klaviyo in Clarisights
E-commerce & DTC
• DTC brands use Klaviyo for post-purchase flows and win-back campaigns. • In Clarisights, they see email-attributed revenue alongside ad-attributed revenue for a true picture of which marketing efforts drive the most value.
Fashion & Beauty
• Fashion brands rely on Klaviyo for product launch emails and sale campaigns. • In Clarisights, they coordinate email drops with paid social campaigns and see the combined impact.
Metrics & dimensions
Metrics
| Emails Sent | Integer |
| Opens | Integer |
| Clicks | Integer |
| Revenue | Currency |
| Conversion Rate | Percentage |
| Unsubscribes | Integer |
| Bounce Rate | Percentage |
| SMS Sent | Integer |
| SMS Clicks | Integer |
| Flow Revenue | Currency |
| Campaign Revenue | Currency |
Dimensions
| Campaign | Text |
| Flow | Text |
| List/Segment | Text |
| Template | Text |
| Subject Line | Text |
| Channel (Email/SMS) | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights brings email/SMS performance into the same view as your paid channels. See how retention and acquisition work together.
Supermetrics
If you're looking at Klaviyo and your ad platforms in separate dashboards...
Clarisights brings email/SMS performance into the same view as your paid channels. See how retention and acquisition work together.
Funnel.io
If you're using Funnel.io to unify Klaviyo data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Klaviyo data can I pull?
Campaign and flow performance including sends, opens, clicks, revenue, unsubscribes, and bounce rates. Segment and list-level breakdowns. Both email and SMS channels.
Can I see email revenue alongside ad revenue?
Yes. Clarisights shows Klaviyo-attributed revenue alongside Meta, Google, and Shopify data so you see the complete picture of how marketing drives revenue.
Why not just use Klaviyo's built-in analytics?
Klaviyo shows email/SMS performance only. Clarisights puts it in context of your full marketing spend — so you can see how paid acquisition feeds email retention.
How is it set up?
Connect your Klaviyo account via API key and data syncs daily.