Clarisights
Integrations/Other/HubSpot
HubSpot

Connect HubSpot pipeline data with your marketing channels

See which ad channels drive pipeline and revenue — not just leads. Connect marketing spend to CRM outcomes.

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About

What HubSpot is

HubSpot is one of the most popular B2B CRM and marketing automation platforms. It tracks leads, deals, and revenue. But HubSpot doesn't connect natively to all your ad platforms for spend data. Clarisights bridges the gap — connecting ad spend from Meta, Google, LinkedIn, and all other channels to HubSpot pipeline outcomes.

Reports

Reports you can build

Marketing-to-Pipeline Dashboard

See which ad channels drive the most MQLs, SQLs, and pipeline dollars. Connect Google, LinkedIn, and Meta spend to HubSpot deal creation for true cost-per-opportunity.

Lead Quality by Channel

Compare lead quality (conversion to SQL, deal close rate) across all marketing channels. See which platforms drive volume vs which drive revenue.

Revenue Attribution Report

Trace closed-won revenue in HubSpot back to the ad channels that generated the original lead. Calculate true marketing-sourced revenue and CAC by channel.

Cross-channel

Pairs well with

B2B teams use HubSpot for CRM and run ads on multiple platforms. Clarisights connects the ad spend side with the CRM pipeline side for true marketing ROI.

  • Google Ads
  • LinkedIn Ads
  • Facebook Ads
  • Google Analytics 4
  • Microsoft Ads
Industries

Who runs HubSpot in Clarisights

SaaS & B2B Technology

• SaaS companies use HubSpot for lead management and run LinkedIn, Google, and Meta for demand gen. • In Clarisights, they see which channels drive not just leads, but actual pipeline and closed-won revenue.

Professional Services

• Professional services firms use HubSpot for client pipeline. • In Clarisights, they connect event marketing, LinkedIn, and content spend to HubSpot opportunities for true marketing ROI.

Schema

Metrics & dimensions

Metrics

ContactsInteger
MQLsInteger
SQLsInteger
OpportunitiesInteger
DealsInteger
RevenueCurrency
Deal StageText
Lifecycle StageText
Lead SourceText
Form SubmissionsInteger

Dimensions

Contact OwnerText
Deal StageText
PipelineText
CompanyText
IndustryText
CountryText
Lead SourceText
CampaignText
UTM ParametersText

Data freshness: Daily sync.

Migrating

Switching from another tool?

Clarisights automatically connects ad platform spend with HubSpot pipeline data. See cost-per-deal and marketing-sourced revenue by channel without manual tagging.

Supermetrics

If you're manually trying to attribute HubSpot deals to marketing channels...

Clarisights automatically connects ad platform spend with HubSpot pipeline data. See cost-per-deal and marketing-sourced revenue by channel without manual tagging.

Funnel.io

If you're using Funnel.io to unify HubSpot data with other channels...

Clarisights unifies the data AND delivers the reporting layer. One platform, not two.

Datorama

FAQ

Frequently asked questions

What HubSpot data does Clarisights pull?

Contact, deal, and company data including lifecycle stage, deal stage, revenue, lead source, and form submissions. All standard HubSpot properties are available.

How does Clarisights connect ads to HubSpot leads?

Clarisights joins ad platform spend data with HubSpot lead and deal data using UTM parameters and campaign identifiers. You see which ad campaigns generated which pipeline.

Why not just use HubSpot's built-in ad reporting?

HubSpot's native ad integration is limited to a few platforms and basic metrics. Clarisights connects 300+ ad sources with deep performance data and normalizes everything for true cross-channel attribution.

Does it work with HubSpot Marketing Hub and Sales Hub?

Yes. Clarisights integrates with both, connecting marketing campaign data with sales pipeline outcomes.

See HubSpot in Clarisights

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