Unify Campaign Manager 360 floodlight data with your entire media mix
See CM360 ad serving data, floodlight conversions, and verification alongside direct-buy and programmatic channels.
Get a Demo →What Google Campaign Manager 360 is
Google Campaign Manager 360 (formerly DoubleClick Campaign Manager) is Google's enterprise ad server used for third-party ad serving, conversion tracking (floodlights), and cross-channel reach/frequency management. It provides a neutral measurement layer across all media buys. Clarisights connects CM360 data with your buying platforms to reconcile ad-served impressions with platform-reported data.
Reports you can build
Ad Server vs Platform Reconciliation
Compare CM360 ad-served impressions against platform-reported impressions from Meta, Google Ads, and programmatic buys. Identify discrepancies between what was served and what platforms claim.
Floodlight Conversion Attribution
See CM360 floodlight conversions alongside platform-reported conversions from every buying channel. Understand attribution differences between your ad server and individual platforms.
Cross-Channel Reach & Frequency
Use CM360's cross-channel reach data alongside individual platform frequency caps. See total reach and frequency across your entire media mix, not just per-platform estimates.
Pairs well with
CM360 is the verification layer. Clarisights combines ad server truth with platform-reported data for reconciled cross-channel reporting.
DV360
Google Ads
Facebook Ads
The Trade Desk
Google Analytics 4
Who runs Google Campaign Manager 360 in Clarisights
Enterprise & Multi-Market
• Enterprise teams use CM360 across 50+ markets for standardized measurement. • In Clarisights, they combine CM360 data with platform-level performance across all markets for reconciled global reporting.
Agency & Holding Group
• Agencies use CM360 as the neutral ad server across multiple clients and media buys. • In Clarisights, they combine CM360 verification data with buying platform data for client-ready reporting.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Rich Media Interactions | Integer |
| Floodlight Conversions | Integer |
| Reach | Integer |
| Frequency | Float |
| Viewable Impressions | Integer |
| Verification Metrics | Integer |
Dimensions
| Campaign | Text |
| Placement | Text |
| Creative | Text |
| Site | Text |
| Advertiser | Text |
| Floodlight Activity | Text |
| Country | Text |
| Device | Text |
| Browser | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights does the reconciliation automatically. CM360 ad-served data meets platform-reported data in one view — discrepancies are visible immediately.
Supermetrics
If you're reconciling CM360 reports with individual platform dashboards...
Clarisights does the reconciliation automatically. CM360 ad-served data meets platform-reported data in one view — discrepancies are visible immediately.
Funnel.io
If you're using Funnel.io to unify Google Campaign Manager 360 data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What CM360 data does Clarisights pull?
Ad-served impressions, clicks, floodlight conversions, rich media interactions, reach, frequency, and verification data across all campaigns, placements, sites, and creatives.
How does Clarisights reconcile CM360 with buying platforms?
Clarisights joins CM360 ad-served data with platform-reported data from Meta, Google Ads, DV360, and others. You see both numbers side by side — discrepancies are visible immediately.
We use CM360 with DV360 — does Clarisights support both?
Yes. Clarisights connects to both CM360 and DV360 natively. You get buying platform data, ad server verification, and conversion attribution in one reporting layer.
Is CM360 setup complex in Clarisights?
Enterprise setup typically takes 1-2 weeks. Authenticate your CM360 account, configure advertiser and floodlight mappings, and your CS team helps set up custom reporting dimensions.
See Google Campaign Manager 360 in Clarisights
Get a 30-min demo. See your real data in our platform.
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