Combine GA4 data with your ad platforms for full-funnel reporting
See website behavior alongside ad spend, conversions, and revenue from every paid channel in one platform.
Get a Demo →What Google Analytics 4 is
Google Analytics 4 is the standard web analytics platform used by virtually every digital business. It tracks website and app user behavior, conversions, and attribution. But GA4 alone doesn't show you which ad campaigns drove that behavior. Clarisights connects GA4 data with your ad platform data — Facebook, Google Ads, TikTok, and more — to bridge the gap between spend and on-site outcomes.
Reports you can build
Full-Funnel Acquisition Report
Connect Google Ads spend to GA4 conversion events in one view. See which campaigns drive not just clicks, but actual on-site behavior — sign-ups, purchases, engagement. No more switching between platforms.
Multi-Touch Attribution Dashboard
Combine GA4 attribution data with platform-reported conversions to understand the true path to purchase. Compare GA4's data-driven attribution with self-reported numbers from Meta and TikTok.
Landing Page Performance Across Channels
See which landing pages convert best for traffic from each ad channel. Combine GA4 page-level data with ad platform spend to calculate true cost-per-conversion by landing page.
Pairs well with
GA4 is almost always used alongside ad platforms. Clarisights bridges the gap between GA4 behavior data and ad platform spend data — the join that teams currently do manually in spreadsheets.
Google Ads
Facebook Ads
TikTok Ads
Microsoft Ads
Shopify
Who runs Google Analytics 4 in Clarisights
E-commerce & DTC
• E-commerce teams use GA4 to track purchase events and revenue. • In Clarisights, they combine GA4 e-commerce data with ad platform spend to calculate true blended ROAS that accounts for organic and direct traffic — not just platform-reported ROAS.
SaaS & Subscription
• SaaS teams track sign-ups and trial starts in GA4. • In Clarisights, they connect these conversion events to ad spend across all channels to understand true CAC and which channels drive the most qualified sign-ups.
Metrics & dimensions
Metrics
| Sessions | Integer |
| Users | Integer |
| New Users | Integer |
| Conversions | Integer |
| Conversion Rate | Percentage |
| Bounce Rate | Percentage |
| Pages/Session | Integer |
| Avg Session Duration | Percentage |
| Revenue | Currency |
| Transactions | Integer |
| Events | Integer |
Dimensions
| Source/Medium | Text |
| Campaign | Text |
| Landing Page | Text |
| Device | Text |
| Country | Text |
| City | Text |
| Browser | Text |
| Channel Grouping | Text |
| Page Path | Text |
| Event Name | Text |
Data freshness: Daily sync. GA4 data has inherent 24-48hr processing delay.
Switching from another tool?
Clarisights does this join automatically. GA4 behavior data meets ad platform spend data in one reporting layer. No BigQuery exports, no spreadsheet formulas, no data engineering.
Supermetrics
If you're exporting GA4 data to spreadsheets and manually joining it with ad platform data...
Clarisights does this join automatically. GA4 behavior data meets ad platform spend data in one reporting layer. No BigQuery exports, no spreadsheet formulas, no data engineering.
Funnel.io
If you're using Funnel.io to unify Google Analytics 4 data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What GA4 data can I pull into Clarisights?
Sessions, users, events, conversions, e-commerce transactions, revenue, page-level data, source/medium attribution, and all standard GA4 dimensions. Data flows via the GA4 Data API.
How does Clarisights combine GA4 with ad platform data?
Clarisights automatically joins GA4 behavior data with ad platform spend data using campaign parameters (UTMs). You see spend, clicks, on-site behavior, and conversions in one report — no manual data stitching.
Why not just use GA4's built-in reports?
GA4 shows website behavior but doesn't connect well to ad spend across multiple platforms. Clarisights adds the spend layer from Facebook, Google Ads, TikTok, and every other channel — giving you true cost-per-action and ROAS.
Does GA4's processing delay affect Clarisights reports?
GA4 data has an inherent 24-48 hour processing delay from Google. Clarisights syncs as soon as data is available. Ad platform data (spend, clicks) is available much faster — typically within hours.
See Google Analytics 4 in Clarisights
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