Build cross-channel reports with your Google Ads data
See Search, Display, Shopping, and YouTube campaigns alongside every other paid channel. One platform, one truth.
Get a Demo →What Google Ads is
Google Ads is the world's largest digital advertising platform, spanning Search, Display Network, Shopping, YouTube, Discovery, and Performance Max campaigns. It's the backbone of most paid marketing strategies. Clarisights connects via the Google Ads API to pull granular campaign data — then unifies it with Meta, TikTok, and every other channel for reporting that no single-platform dashboard can provide.
Reports you can build
Cross-Channel Search & Social Performance
Compare Google Search performance against Meta and TikTok in one view. See which channels drive the most efficient conversions, where CPAs are rising, and where to reallocate budget — all without spreadsheets.
Shopping & E-commerce Revenue Attribution
Track Google Shopping ROAS alongside Shopify and other commerce platforms. See product-level performance across paid search, shopping ads, and organic — in a single dashboard.
Budget Pacing Across All Google Campaign Types
Monitor spend pacing across Search, Display, Shopping, YouTube, and PMax in one view. Compare against monthly targets and see how Google fits into your total marketing spend.
Pairs well with
Google Ads is rarely used alone. Teams running Google also run Meta and TikTok. Clarisights normalizes conversion definitions across platforms — so a 'conversion' means the same thing whether it came from Search or Facebook.
Facebook Ads
TikTok Ads
Google Analytics 4
Microsoft Ads
DV360
Who runs Google Ads in Clarisights
E-commerce & DTC
• E-commerce teams use Google Shopping and Search as primary acquisition channels. • In Clarisights, they combine Google spend with Shopify revenue to calculate true blended ROAS that reflects actual store sales — not just platform-attributed conversions.
Fintech & Subscription
• Fintech teams use Google Search for high-intent queries (e.g., 'best savings account'). • In Clarisights, they combine Google CPA data with internal attribution to understand true customer acquisition cost across search, social, and display.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| Conversion Value | Currency |
| ROAS | Currency |
| CPC | Currency |
| CPM | Currency |
| CTR | Percentage |
| Cost per Conversion | Currency |
| Search Impression Share | Percentage |
| Quality Score | Integer |
| View-Through Conversions | Integer |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Keyword | Text |
| Match Type | Text |
| Search Term | Text |
| Device | Text |
| Location | Text |
| Network | Text |
| Campaign Type | Text |
| Bidding Strategy | Text |
| Ad Format | Text |
Data freshness: Hourly sync available. Standard: every 6 hours.
Switching from another tool?
Looker Studio only shows Google data well. Clarisights shows Google alongside every other channel with normalized metrics. No more maintaining separate dashboards per platform.
Supermetrics
If you're exporting Google Ads data to spreadsheets or relying on Looker Studio dashboards...
Looker Studio only shows Google data well. Clarisights shows Google alongside every other channel with normalized metrics. No more maintaining separate dashboards per platform.
Funnel.io
If you're using Funnel.io to unify Google Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Google Ads data can I pull into Clarisights?
Everything available through the Google Ads API — campaign, ad group, keyword, and ad-level data across Search, Display, Shopping, YouTube, Discovery, and Performance Max. This includes spend, conversions, impression share, quality scores, and all standard metrics.
Can I see Google Ads alongside Facebook and TikTok?
Yes. Clarisights normalizes metrics across all platforms. You can compare Google Search CPA with Facebook CPA and TikTok CPA in the same report — with consistent definitions. No manual reconciliation needed.
Why not just use Looker Studio for Google Ads reporting?
Looker Studio works well for Google-only reporting. But if you run ads on multiple platforms — and most teams do — you need a cross-channel view. Clarisights combines Google with every other channel, normalizes the metrics, and provides reporting features that Looker doesn't (automated reports, custom dimensions across platforms, team-level access controls).
What does it take to set up?
Authenticate your Google Ads account, select the MCC or individual accounts to sync, and data flows within minutes. No engineering work needed. Your CS team configures custom dimensions and report templates during onboarding.