Build cross-channel reports with your Facebook Ads data
See Meta campaigns alongside Google, TikTok, and 300+ sources in one analytics platform. No more exporting to spreadsheets.
Get a Demo →What Facebook Ads is
Facebook Ads (Meta Ads) is the largest social advertising platform, powering campaigns across Facebook, Instagram, Messenger, and the Audience Network. With granular targeting by demographics, interests, and behaviors, it serves as a primary acquisition channel for most performance marketing teams. Clarisights connects to the Facebook Marketing API to pull campaign, ad set, and ad-level performance data — then unifies it with every other channel for true cross-channel reporting.
Reports you can build
Cross-Channel Performance Overview
Compare ROAS, CPA, and spend across Facebook, Google, and TikTok in a single dashboard. See which channels drive efficient conversions and where to shift budget — updated daily, no spreadsheets.
Creative Performance Analysis
Track which ad creatives perform best across Meta placements — Feed, Stories, Reels. Compare creative fatigue signals across all paid channels. Identify winning formats before budget is wasted.
Budget Pacing & Spend Allocation
Monitor Facebook Ads spend pacing against monthly targets. See total marketing spend allocation across all channels in real time. Get alerts when any channel over- or under-paces.
Pairs well with
Most performance teams run Facebook alongside Google Ads and TikTok. Clarisights normalizes metrics so ROAS, CPA, and CPM mean the same thing across all three — no manual reconciliation.
Google Ads
TikTok Ads
Google Analytics 4
Snapchat Ads
Instagram Ads
Who runs Facebook Ads in Clarisights
E-commerce & DTC
• E-commerce teams use Facebook Ads as their primary acquisition channel. • In Clarisights, they combine Meta spend with Shopify revenue data to see true blended ROAS — not just platform-reported ROAS. • Custom dimensions let them slice by product category, region, and campaign type.
Gaming & Apps
• Mobile gaming teams combine Facebook Ads data with MMP data (AppsFlyer, Adjust) and SKAN attribution in Clarisights to get a complete view of user acquisition cost and LTV across install campaigns.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| ROAS | Currency |
| CPM | Currency |
| CPC | Currency |
| CTR | Percentage |
| Conversions | Integer |
| Reach | Integer |
| Frequency | Float |
| Video Views | Integer |
| ThruPlays | Integer |
| Cost per Result | Currency |
| Conversion Value | Currency |
| Purchase ROAS | Currency |
Dimensions
| Campaign | Text |
| Ad Set | Text |
| Ad | Text |
| Age | Text |
| Gender | Text |
| Placement | Text |
| Country | Text |
| Region | Text |
| Device | Text |
| Platform | Text |
| Objective | Text |
| Buying Type | Text |
| Creative Name | Text |
| Ad Format | Text |
Data freshness: Hourly sync available. Standard: every 6 hours.
Switching from another tool?
Clarisights isn't just an ETL pipe. You get a reporting layer on top — dashboards, automated reports, cross-channel normalization. No more exporting to spreadsheets or maintaining Looker queries.
Supermetrics
If you're using Supermetrics, Funnel, or Datorama to pull Facebook Ads data into spreadsheets or Looker...
Clarisights isn't just an ETL pipe. You get a reporting layer on top — dashboards, automated reports, cross-channel normalization. No more exporting to spreadsheets or maintaining Looker queries.
Funnel.io
If you're using Funnel.io to unify Facebook Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Facebook Ads data can I pull into Clarisights?
Clarisights connects to the Facebook Marketing API and pulls campaign, ad set, and ad-level data including spend, impressions, clicks, conversions, ROAS, creative performance, demographic breakdowns, and placement data. All metrics and dimensions available in Facebook Ads Manager are accessible in Clarisights.
Can I combine Facebook Ads with other ad platforms in one report?
Yes — that's the core value. Clarisights normalizes metrics across Facebook, Google Ads, TikTok, Snapchat, and 300+ other sources so you can compare ROAS, CPA, and CPM across all channels in a single view. No manual data wrangling.
Why not just use Facebook Ads Manager for reporting?
Ads Manager only shows Facebook data. If you run campaigns across multiple platforms — which most teams spending $500K+/mo do — you need a cross-channel view. Clarisights combines Facebook with every other channel, normalizes the metrics, and lets you build reports your whole team can use without SQL.
What does it take to set up Facebook Ads in Clarisights?
Setup takes minutes. You authenticate your Meta Business account, select the ad accounts to sync, and data starts flowing. No engineering resources needed. Your Customer Success team helps configure custom dimensions and reporting templates during onboarding.