Build cross-channel reports with your DV360 data
See programmatic campaigns alongside Search, Social, and 300+ sources. Enterprise-grade reporting for complex media buys.
Get a Demo →What DV360 (Display & Video 360) is
Display & Video 360 is Google's demand-side platform for programmatic advertising — display, video, native, audio, and connected TV. Used primarily by enterprise teams and agencies managing large media budgets across multiple inventory sources. DV360 data is notoriously difficult to combine with other channels due to its complexity. Clarisights connects via the DV360 API and normalizes programmatic metrics alongside your direct-buy channels.
Reports you can build
Programmatic + Paid Social Performance Overview
Compare DV360 display and video performance against Meta, TikTok, and YouTube direct-buy campaigns. See whether programmatic or direct buying delivers better CPMs and conversion rates for your audience.
Cross-Channel Attribution Dashboard
Combine DV360's view-through attribution with Meta and Google Ads click-based attribution in one report. Understand how programmatic display assists conversions across your entire media mix.
Inventory & Exchange Performance
Track DV360 performance by exchange, deal type, and inventory source. Compare programmatic CPMs across exchanges alongside your direct social and search spend.
Pairs well with
Enterprise teams run DV360 alongside Google Ads, Meta, and often The Trade Desk. Clarisights bridges the gap between programmatic and direct-buy reporting that currently requires separate tools.
Google Ads
Facebook Ads
Campaign Manager 360
The Trade Desk
Google Analytics 4
Who runs DV360 in Clarisights
Delivery & Food-Tech
• Delivery companies like Delivery Hero run DV360 for awareness across 70+ markets. • In Clarisights, they combine programmatic brand campaigns with Google Search and Meta retargeting to see the full funnel — from awareness to order.
Entertainment & Media
• Media companies use DV360 for premium video inventory. • In Clarisights, they see DV360 video campaigns alongside YouTube direct-buy and social video to compare CPV and completion rates across all video channels.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Conversions | Integer |
| CPM | Currency |
| CPC | Currency |
| CTR | Percentage |
| Viewable Impressions | Integer |
| Viewability Rate | Percentage |
| Video Completions | Integer |
| VCR | Percentage |
| Reach | Integer |
| Frequency | Float |
| ROAS | Currency |
Dimensions
| Campaign | Text |
| Insertion Order | Text |
| Line Item | Text |
| Creative | Text |
| Exchange | Text |
| Deal | Text |
| Inventory Source | Text |
| Country | Text |
| Device | Text |
| Browser | Text |
| Audience Segment | Text |
Data freshness: Daily sync. DV360 data can have 24-48hr reporting delay.
Switching from another tool?
DV360 reporting is powerful but siloed. Clarisights pulls DV360 into the same view as your search and social campaigns — with normalized metrics so programmatic and direct-buy are comparable.
Supermetrics
If you're using DV360's reporting alongside separate dashboards for Google Ads and Meta...
DV360 reporting is powerful but siloed. Clarisights pulls DV360 into the same view as your search and social campaigns — with normalized metrics so programmatic and direct-buy are comparable.
Funnel.io
If you're using Funnel.io to unify DV360 (Display & Video 360) data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What DV360 data does Clarisights pull?
Campaign, insertion order, line item, and creative-level data including spend, impressions, viewable impressions, clicks, conversions, video completions, and audience segments. Exchange and inventory source breakdowns are also available.
Can I compare DV360 with direct social ad buys?
Yes. Clarisights normalizes programmatic and direct-buy metrics so you can compare DV360 CPMs with Facebook and TikTok CPMs in the same report. See whether programmatic or direct buying delivers better results.
We use DV360 with Campaign Manager — does Clarisights support both?
Yes. Clarisights connects to both DV360 and Google Campaign Manager. You can combine floodlight conversion data with DV360 delivery metrics and your search and social channels in one platform.
How complex is the setup for DV360?
More involved than social platforms due to DV360's complexity. Authenticate your DV360 partner or advertiser account, configure which entities to sync, and your CS team helps map custom dimensions during onboarding. Typically live within a week.
See DV360 (Display & Video 360) in Clarisights
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