Connect Braze engagement data with your acquisition channels
See push, email, and in-app messaging performance alongside paid acquisition. Full lifecycle view.
Get a Demo →What Braze is
Braze is a leading customer engagement platform for push notifications, email, in-app messaging, and SMS. Used by apps, e-commerce, and subscription businesses. Clarisights connects Braze engagement data with acquisition spend for complete lifecycle marketing reporting.
Reports you can build
Acquisition + Retention Dashboard
See how paid acquisition (Meta, Google, TikTok) feeds Braze engagement channels. Track which UA sources produce the most engaged users who respond to push and email.
Channel Efficiency Report
Compare Braze push/email conversion rates against paid retargeting on Meta and Google. See which retention channel delivers the best ROI.
Lifecycle Attribution Report
Trace revenue from Braze-driven engagement (push, email, in-app) back to the original acquisition channel. See which ad campaigns create users who convert through Braze later.
Pairs well with
Mobile apps run Braze for retention alongside paid channels for acquisition. Clarisights shows both sides of the lifecycle.
Facebook Ads
Google Ads
TikTok Ads
AppsFlyer
Shopify
Who runs Braze in Clarisights
Gaming & Apps
• Gaming studios use Braze for player re-engagement. • In Clarisights, they see how Braze push campaigns compare to paid retargeting on Meta for bringing lapsed players back.
E-commerce & Subscription
• Subscription businesses use Braze for onboarding and retention flows. • In Clarisights, they connect Braze engagement with acquisition costs to calculate true subscriber LTV.
Metrics & dimensions
Metrics
| Messages Sent | Integer |
| Deliveries | Integer |
| Opens | Integer |
| Clicks | Integer |
| Conversions | Integer |
| Revenue | Currency |
| Unsubscribes | Integer |
| Bounces | Integer |
| Push Sends | Integer |
| In-App Impressions | Integer |
Dimensions
| Campaign | Text |
| Canvas | Text |
| Channel (Push/Email/SMS/In-App) | Text |
| Segment | Text |
| Tag | Text |
Data freshness: Daily sync.
Switching from another tool?
Clarisights connects acquisition spend with Braze retention metrics in one view. See the full lifecycle — CAC, LTV, channel-by-channel — without rebuilding the join every month.
Supermetrics
If you're tracking Braze engagement separately from your acquisition channels...
Clarisights connects Braze with your paid channels so you can see the complete lifecycle — from acquisition through engagement and retention.
Funnel.io
If you're using Funnel.io to connect Braze engagement with ad platform spend...
Clarisights gives you the joined dataset plus the reporting layer. Lifecycle analytics without spreadsheet engineering.
Datorama
Frequently asked questions
What Braze data does Clarisights pull?
Campaign and Canvas data including sends, deliveries, opens, clicks, conversions, and revenue across push, email, SMS, and in-app channels.
Can I see Braze alongside my paid channels?
Yes. Clarisights shows Braze retention metrics alongside acquisition spend for a complete lifecycle view.
Why not just use Braze's built-in analytics?
Braze shows engagement data only. Clarisights connects it to acquisition costs so you can see the full customer lifecycle economics.
How is it set up?
Connect via Braze API key and data syncs daily.