Clarisights
Integrations/Other/AppsFlyer
AppsFlyer

Combine AppsFlyer attribution with your ad platform data

See mobile attribution alongside ad spend from Meta, Google, TikTok, and 300+ sources. True CPI and ROAS across all UA channels.

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About

What AppsFlyer is

AppsFlyer is the leading mobile measurement partner (MMP) for app attribution, providing install and event-level data across iOS and Android. It tracks which ad channels drive installs, in-app events, and revenue. But AppsFlyer alone doesn't show your full marketing spend picture. Clarisights connects AppsFlyer data with ad platform spend to give you true cost-per-install and ROAS across every UA channel.

Reports

Reports you can build

Cross-Channel UA Performance

See AppsFlyer-attributed installs and events alongside ad platform spend from Meta, Google, TikTok, and AppLovin in one dashboard. Calculate true CPI using attribution data, not platform-reported numbers.

SKAN & Privacy-Safe Measurement

Combine SKAN conversion data with modeled attribution and direct ad platform reporting. Navigate iOS 14+ measurement in one view instead of reconciling multiple data sources.

Cohort Revenue & LTV Analysis

Track user cohort revenue from AppsFlyer alongside acquisition cost from each ad channel. See which channels drive the highest LTV users, not just the cheapest installs.

Cross-channel

Pairs well with

Every app marketer runs AppsFlyer alongside ad platforms. Clarisights bridges the gap — attribution data from AppsFlyer meets spend data from the ad platforms in one report.

  • Facebook Ads
  • Google Ads
  • TikTok Ads
  • Snapchat Ads
  • Apple Search Ads
Industries

Who runs AppsFlyer in Clarisights

Gaming & Apps

• Gaming studios use AppsFlyer for UA attribution across 10+ ad networks. • In Clarisights, they combine AppsFlyer install data with spend from Meta, Google UAC, Unity, and AppLovin to see true CPI and D7 ROAS across every network — critical for budget allocation.

Fintech & Subscription Apps

• Fintech app teams track high-value conversion events (account creation, first deposit) in AppsFlyer. • In Clarisights, they combine these events with ad spend across channels to calculate true cost-per-funded-account.

Schema

Metrics & dimensions

Metrics

InstallsInteger
Attributed InstallsInteger
EventsInteger
RevenueCurrency
Retention RatePercentage
UninstallsInteger
Re-EngagementsInteger
ROASCurrency
SessionsInteger
DAUInteger
Organic InstallsInteger

Dimensions

Media SourceText
CampaignText
Ad SetText
AdText
CountryText
OSText
DeviceText
KeywordText
Sub-PublisherText
Conversion TypeText

Data freshness: Near real-time for postback events. Aggregated data syncs every 6 hours.

Migrating

Switching from another tool?

Clarisights does the join automatically. AppsFlyer attribution meets ad platform spend in one reporting layer. No more spreadsheet reconciliation between what AppsFlyer says and what Facebook says.

Supermetrics

If you're reconciling AppsFlyer dashboards with separate ad platform reports in spreadsheets...

Clarisights does the join automatically. AppsFlyer attribution meets ad platform spend in one reporting layer. No more spreadsheet reconciliation between what AppsFlyer says and what Facebook says.

Funnel.io

If you're using Funnel.io to unify AppsFlyer data with other channels...

Clarisights unifies the data AND delivers the reporting layer. One platform, not two.

Datorama

FAQ

Frequently asked questions

What AppsFlyer data can I pull?

Install data, in-app events, revenue, retention cohorts, SKAN postbacks, and all attribution dimensions including media source, campaign, ad set, ad, country, and OS. Both raw and aggregated data are available.

How does Clarisights combine AppsFlyer with ad platforms?

Clarisights joins AppsFlyer's attribution data with ad platform spend data using campaign identifiers. You see attributed installs from AppsFlyer alongside actual spend from Meta, Google, and TikTok — giving you true CPI and ROAS.

Why not just use AppsFlyer's dashboards?

AppsFlyer shows attribution but not the full spend picture. Ad platform-reported spend often differs from what you see in AppsFlyer. Clarisights reconciles both data sources and adds web analytics for a complete view.

Does Clarisights support SKAN data?

Yes. Clarisights ingests SKAN conversion value data from AppsFlyer alongside modeled attribution and direct platform reporting. You get all three measurement methods in one view.

See AppsFlyer in Clarisights

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