Build cross-channel reports with your Amazon Ads data
See Amazon Sponsored Products, Brands, and Display alongside Meta, Google, and 300+ sources.
Get a Demo →What Amazon Ads is
Amazon Advertising is the third-largest ad platform globally, critical for brands selling on Amazon's marketplace. With Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, it's a core part of e-commerce marketing. But Amazon's reporting is notoriously siloed. Clarisights connects Amazon Ads data with your other channels for true cross-channel e-commerce reporting.
Reports you can build
E-commerce Cross-Channel ROAS
Compare Amazon Ads ACOS/ROAS against Google Shopping ROAS and Meta catalog performance. See which channel delivers the best return on ad spend for each product category.
Amazon Ads + DTC Performance Split
Track Amazon marketplace advertising alongside your own DTC site (Shopify) spend. Compare marketplace vs owned-channel economics to optimize your distribution strategy.
Search Term Performance Across Platforms
See Amazon search term data alongside Google Search and Google Shopping keyword performance. Identify which search terms perform best on which platform.
Pairs well with
Brands selling on Amazon also run Google Shopping and Meta catalog ads. Clarisights shows marketplace and DTC advertising in one view so you can optimize total e-commerce spend.
Google Ads
Facebook Ads
Shopify
Google Analytics 4
Who runs Amazon Ads in Clarisights
E-commerce & Retail
• E-commerce brands on Amazon need to compare marketplace ACOS against DTC ROAS. • In Clarisights, they see Amazon Sponsored Products alongside Google Shopping and Meta catalog campaigns to allocate budget between marketplace and owned channels.
Consumer Electronics
• Electronics brands run Amazon Ads for product launches. • In Clarisights, they combine Amazon launch campaign data with Google Search and Display retargeting to measure total launch campaign effectiveness.
Metrics & dimensions
Metrics
| Impressions | Integer |
| Clicks | Integer |
| Spend | Currency |
| Sales | Currency |
| ACOS | Percentage |
| ROAS | Currency |
| Orders | Integer |
| Units Sold | Integer |
| CPC | Currency |
| CTR | Percentage |
| Conversion Rate | Percentage |
| New-to-Brand Orders | Integer |
Dimensions
| Campaign | Text |
| Ad Group | Text |
| Keyword | Text |
| Product | Text |
| ASIN | Text |
| Match Type | Text |
| Search Term | Text |
| Placement | Text |
| Campaign Type (SP/SB/SD) | Text |
Data freshness: Daily sync. Amazon data has inherent 48-72hr attribution delay.
Switching from another tool?
Amazon's reporting is powerful but siloed. Clarisights pulls Amazon data into the same view as your other channels. Compare ACOS against ROAS from other platforms — apples to apples.
Supermetrics
If you're comparing Amazon Ads performance in Amazon Console against Google and Meta in separate dashboards...
Amazon's reporting is powerful but siloed. Clarisights pulls Amazon data into the same view as your other channels. Compare ACOS against ROAS from other platforms — apples to apples.
Funnel.io
If you're using Funnel.io to unify Amazon Ads data with other channels...
Clarisights unifies the data AND delivers the reporting layer. One platform, not two.
Datorama
Frequently asked questions
What Amazon Ads data can I pull?
Sponsored Products, Sponsored Brands, and Sponsored Display campaign data including spend, sales, ACOS, impressions, clicks, orders, and search term reports. Amazon DSP data is also available.
Can I compare Amazon ACOS with Google ROAS?
Yes. Clarisights normalizes both metrics so you can compare Amazon's ACOS (cost as % of sales) with ROAS from Google and Meta. See which channel delivers the best return for each product.
Why not just use Amazon's Advertising Console?
Amazon's console only shows Amazon data. If you sell on your own website too, you need to compare marketplace vs DTC channel economics. Clarisights gives you that unified view.
Amazon data has reporting delays — how does Clarisights handle this?
Amazon attribution data has a 48-72 hour delay. Clarisights syncs daily and accounts for Amazon's attribution window. Reports automatically update as delayed data arrives.