Clarisights
Integrations/Web Analytics/Adobe Analytics
Adobe Analytics

Combine Adobe Analytics with your ad platform data

See Adobe Analytics web behavior alongside ad spend from Meta, Google, and 300+ sources.

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About

What Adobe Analytics is

Adobe Analytics is the enterprise web analytics platform used by large organizations for detailed visitor tracking and segmentation. Clarisights connects Adobe Analytics with ad platform spend to bridge the gap between web behavior and marketing cost — the same role GA4 plays but for Adobe-stack enterprises.

Reports

Reports you can build

Full-Funnel Enterprise Report

Connect Adobe Analytics visit and conversion data with ad spend from all channels. See true cost-per-action based on Adobe's attribution models.

Segment Performance by Channel

Compare Adobe Analytics segment performance across marketing channels. See which ad platforms drive the most valuable visitor segments.

Attribution Model Comparison

Run Adobe Analytics attribution models (first-touch, last-touch, linear, algorithmic) against ad spend side-by-side. See how channel ROI changes under each model to justify budget decisions.

Cross-channel

Pairs well with

Enterprise Adobe-stack teams need web analytics connected to ad spend. Clarisights bridges the Adobe and ad platform worlds.

  • Google Ads
  • Facebook Ads
  • DV360
  • LinkedIn Ads
  • The Trade Desk
Industries

Who runs Adobe Analytics in Clarisights

Enterprise & Multi-Market

• Enterprise teams on the Adobe stack use Adobe Analytics for global web measurement. • In Clarisights, they combine web data with ad platform spend for true cross-channel attribution.

Financial Services

• Financial services companies on Adobe Analytics track complex conversion funnels. • In Clarisights, they connect these funnels to marketing spend for compliant reporting.

Schema

Metrics & dimensions

Metrics

VisitsInteger
Unique VisitorsInteger
Page ViewsInteger
ConversionsInteger
RevenueCurrency
EventsInteger
SegmentsInteger
Bounce RatePercentage
Time on SiteInteger

Dimensions

eVarText
sPropText
CampaignText
Marketing ChannelText
SegmentText
Report SuiteText
CountryText
DeviceText

Data freshness: Daily sync.

Migrating

Switching from another tool?

Clarisights integrates natively with Adobe Analytics — no spreadsheet exports, no manual warehouse work. Enterprise cross-channel reporting without the ETL tax.

Supermetrics

If you're manually exporting Adobe Analytics data to join with ad platform reports...

Clarisights automates the join. Adobe Analytics web data meets ad platform spend in one reporting layer.

Funnel.io

If you're using Funnel.io to pull Adobe Analytics data into warehouses...

Clarisights connects Adobe web data with ad spend automatically, with enterprise-grade reporting on top.

Datorama

FAQ

Frequently asked questions

What Adobe Analytics data can I pull?

Visit, visitor, conversion, and revenue data with full eVar/sProp dimensions. Report Suite level data including segments and calculated metrics.

How does Clarisights work with Adobe Analytics?

Clarisights joins Adobe Analytics web data with ad platform spend using campaign tracking parameters. You see web behavior alongside marketing costs.

We use the full Adobe stack — does Clarisights integrate?

Clarisights integrates with Adobe Analytics for web data. For Adobe's ad platforms (like Marketo), additional integrations may be available.

How complex is setup?

Connect via Adobe Analytics API. Enterprise setup typically takes 1 week with CS support for eVar/sProp mapping.

See Adobe Analytics in Clarisights

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